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About us

OUR COMPANY

Our companies team has been in love of Ioanna Kourbela designs for years,the different aspects of a minimalist aesthetic embracing the simplicity and charm of classical harmony are the keywords of Ioanna Kourbela Collections.Natural organic fabrics such as cotton, linen, wool and silk are combined and contrasted in a variety of flowing materials, intricate knitting patterns and embossed fibers that elegantly embrace the body. The ingenious patterns generate intelligent casual collections while the experimental details and alternate textures often create an intriguing effect without sacrificing functionality.
Our Company is a distributor of Ioanna Kourbela clothing brand in
Spain. Ioanna Kourbela is a Greek designer,her Mediterranean style and Greek
production meant for chic and fashionable women. High quality Greek
production and unique design that enables wearing an item in many
different ways decided about the success of the brand in other markets.
2013 our company opened our first flagship store Paroness Boutique located in a heart of Palma de Mallorca.Customers and fashion enthusiasts from all over the world where exploring with excitement the latest trends in women designer clothing in our flagship shop.They loved environmentally sustainable and organic fabrics, experimental color composition and form, advanced draping and cutting techniques.
Aiming to strengthen the company’s expand and also making our clients shopping easier all over the world our Company introduces an innovative Paroness E-Shop in 2015.

DESIGNER PROFILE

The way clothes envelope the unique energy flow of every human body is Ioanna Kourbela’s main source of inspiration along with the elements in nature, the hectic space of life and cultural diversity of Athens, Greece. Her collections reveal the different aspects of a minimalist aesthetic embracing the simplicity and charm of classical harmony. Natural organic materials such as cotton, linen, wool and silk are combined and contrasted in a variety of flowing fabrics, intricate knitting patterns and embossed fibers that elegantly embrace the body. The ingenious patterns format intelligent casual collections while the experimental details and alternate textures often create an intriguing effect without sacrificing functionality. 
Hand draped dresses pay attention to form while fine gauge yarns with silk and wool blend lace-like mercerized cotton, with delicacy as a signpost of technique and quality of construction. A variety of jersey weights follow the body’s curvature closely, eminently luxurious knits versatile enough to work anywhere and everywhere pair with collarless jackets and sculpted peg trousers. The diversity of design allows for countless combinations and stylistic options that alternate according to the mood of the moment while the intensity and richness of colours is revived every 6 months with 5 new shades differing from typical trends.

Ioanna exploited her creative spirit and long-held passion for clothing design by studying fashion, costume design and scenography. In 2003, following the completion of her studies, Ioanna was appointed to oversee the Creative Department of the Kourbelas Knitwear company and presented her first “Ioanna Kourbela “collection. Two years later the formation of K3 Wearable Thinking company and the three new Exclusive Shops Ioanna Kourbela in Plaka introduce to the public her valuable aesthetic philosophy, her explosive potential and put her strong, singular vision on display. In 2009 alternative and commercially successful creations are re-launched forming Basic lines.

The unusual artistry of designs and magnificent theatrical style of Ioanna Kourbela’s garments connected her designs with the film production industry, making costumes for theatrical performances and concert tours.

The same love for creation reaches for new horizons, continuing the vision that began 41 years ago.Ioanna Kourbela Collections are distributed over 25 countries worldwide!